Elevate your Brand & Fuel Growth

We help you to create a deep understanding of the target market, competitors,

and customer, then direct marketing efforts to achieve desired results.

CV Dewi Kreasindo

Why is Marketing Strategy Important for Business Growth?

Increase Brand Awareness


An effective marketing strategy can help increase a company’s brand awareness. This can be achieved through advertising campaigns, promotions, and other marketing activities. By increasing brand awareness, companies can expand their market share and increase sales.

Increase
Sales


A good marketing strategy can help increase a company’s product sales. This can be achieved through promotions, improving product quality, and differentiating products from competitors.

Increase Customer Loyalty


An effective marketing strategy can help increase customer loyalty. This can be achieved through loyalty programs, good customer service, and developing products that suit customer needs.

Competitive Advantage


A good marketing strategy can help a company gain a competitive advantage. This can be achieved through product differentiation, improving product quality, and developing a strong brand.

Marketing Strategy

Components of a Marketing Strategy

The components of a marketing strategy include:

  • Market segmentation: dividing the market into smaller groups based on similar characteristics.
  • Market targeting: choosing a market group that the company will focus on.
  • Product positioning: determining how the product will be positioned in the market.
  • Marketing mix: the combination of product, price, promotion, and distribution used to achieve marketing objectives.

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